28 Aug Cycling stars Bradley Wiggins and Mark Cavendish back tragic helmet campaign
Long ago, I used to think people looked dorky wearing helmets (long meaning like 20 years ago) and when I rode my bike all over the University campus I never wore a helmet. Now, I think people are crazy NOT wearing a helmet. I’m sure you’ve seen the family riding with all the kids wearing a helmet but the parents without. What if something happens to the parent? Looks like we’ve still got to spread the word on helmets. You’re crazy if you don’t wear one and now they can be cool!